Greetings! In this case study, I'll take you through a real estate lead generation campaign we conducted for a prominent client in Dubai, UAE. While I can't disclose the client's name due to confidentiality agreements, I can share the journey and outcomes of our collaboration.

Our client is a real estate agency based in Dubai, focuses exclusively on the UAE market and targets English-speaking audiences. With extensive experience working with various property projects and developers, our primary goal was to acquire qualified leads interested in purchasing property. To achieve this, we utilized targeted advertising on Facebook and Instagram.

When we initially engaged with the client, we collaborated closely to understand their business objectives and requirements.The client expressed a preference for showcasing a high-priced property, so we decided to kickstart our campaign with Six Senses Residences The Palm, an upscale luxury project that garnered significant attention in the market.

But, here's where we encountered our first challenge - content availability. Despite our best efforts, we faced limitations in obtaining self-made videos or photos from the client. However, we didn't let this setback deter us. Instead, we provided the client with detailed technical assignments to facilitate the creation of engaging video content.

In line with our ad campaign strategy, we opted for a basic Leadform with manual contact info filling. Recognizing the significance of lead quality, we believed this approach would yield optimal results. With our ad strategy in place, proper ad texts, ready ad creatives and the Leadform chosen as our primary conversion tool, we embarked on our journey to deliver tangible outcomes for our client.
Here are some examples of static ad creatives we've used:

During the initial phase of our ad campaigns for Six Senses Residences The Palm, we launched with a daily budget of 700 AED. However, the results didn't meet our expectations. Despite our efforts, we only acquired 23 leads over the course of eight days, with a CPL higher than anticipated. It became evident that the high starting price of the property, coupled with the absence of self-made content, posed significant challenges.

Moreover, the lack of available videos hindered our ability to showcase the property effectively. While our client expressed a preference for a higher volume of leads, the combination of the property's price point and the content limitations made it unfeasible in the short term. Consequently, we made the decision to pause the ads after eight days of testing. This decision was influenced by our commitment to optimizing our strategy for better results.

Undeterred by the initial setbacks, we pivoted our strategy and shifted our focus to Sobha Hartland 2, specifically 320 Riverside Crescent, a project with more average market prices. With starting prices for 1-bedroom apartments beginning at AED 1.36 million, we embarked on this strategic move to revitalize our campaign.

Armed with static ad creatives and self-made videos, our transition to Sobha Hartland 2 yielded promising results. Within the first week, we witnessed a significant uptick in lead flow, indicating the effectiveness of our new approach. Additionally, our proactive communication with the client and meticulous tracking of lead quality via Google Sheets enabled us to fine-tune our strategy effectively.

In the first month alone, we invested 11,430 AED and acquired 168 leads, achieving a CPL of 68 AED. Notably, 47 of these leads were qualified, meeting our predefined criteria of showing interest and having the financial capacity to purchase in the near future. Our biweekly calls with the sales team further facilitated this process, allowing us to validate the quality of leads and refine our approach accordingly.

Reflecting on our journey, it's evident that having compelling self-made content is paramount for successful lead generation campaigns. Additionally, understanding the relationship between project pricing and cost per lead is crucial for budget allocation and campaign success.

We believe in fostering proactive collaboration with our clients, offering guidance and support every step of the way. By providing detailed technical assignments and ideating content together, we ensure seamless execution and optimal results.

Over three and a half months, our campaign investment of 41,563 AED yielded significant results. We acquired 653 leads with a 32% qualification rate, showcasing the effectiveness of our strategies. Additionally, our client closed three deals worth AED 6.07 million, highlighting the tangible impact of our marketing efforts.

We remain committed to delivering qualified leads and driving substantial business outcomes for our clients.