Welcome to our case study showcasing a successful real estate lead generation campaign! Our client, a prominent real estate agency based in Dubai, UAE, specializes in serving the UAE market with a particular focus on GCC (Gulf Cooperation Council) countries. Due to confidentiality agreements, we are unable to disclose the client's name. Our objective was clear: to acquire qualified leads interested in purchasing property within the UAE and GCC countries. Leveraging English-language ads on Facebook and Instagram, we embarked on a journey to drive meaningful engagement and conversions.

Upon understanding the client's business goals, we initiated collaborative discussions to determine the most effective strategy. It became clear that the client sought leads not only from the UAE but also from all GCC countries, prompting us to launch ads in English across the region. Our chosen project for the campaign was Vida Residences, renowned for its vibrant community and strategic location within Dubai Hills Estate. With starting prices for 1-bedroom apartments at AED 1.6 million, Vida Residences offered an enticing investment opportunity in the heart of Dubai.

To ensure the success of our campaign, we employed a basic Leadform with manual contact filling, a method known to enhance lead quality. Despite initial challenges with content availability, we provided the client with detailed Technical assignments to facilitate the creation of compelling video content. We commenced the campaign with static ads and planned to incorporate video creatives once ready, ensuring a dynamic and engaging advertising approach.

Here are some examples of static ad creatives we've used:

During the initial testing phase in GCC countries, our campaign showed promise with a daily spend averaging 500 AED and a cost per lead of approximately 60 AED. However, challenges arose when obtaining feedback due to restrictions on CRM access. Despite our efforts to work around this obstacle using Google Sheets initially, managing lead statuses became increasingly time-consuming.

To address this, we implemented a system within the CRM to mark leads as qualified and conducted weekly data downloads for performance evaluation. By the end of the first month, it became evident that leads from the UAE showed higher receptivity, prompting us to focus exclusively on the UAE market.

During the initial month, we invested 15,800 AED and secured 248 leads, with approximately 20% qualifying as potential clients. Notably, 37% of these leads was from the UAE, which was particularly encouraging as it provided our brokers with a substantial pool of prospects to engage with further.

Refining our strategy to focus solely on the UAE market proved to be a pivotal decision. By enhancing communication between departments, we ensured timely and detailed feedback on our campaigns. Our focused efforts translated into concrete outcomes, marked by the successful closure of three significant deals in the campaign's second and third months.

We secured the sale of one unit at Vida Residences for AED 1.65 million in the second month, followed by the closure of two additional deals totaling AED 3.6 million in the third month. These successes not only boosted our confidence but also provided our brokers with a promising pipeline to capitalize on further opportunities.

In summary, our experience underscores the critical importance of timely and transparent feedback in optimizing lead generation campaigns. Our data-driven approach resulted in significant outcomes, with an expenditure of AED 48,110 yielding 839 leads.

Furthermore, our quick decision to focus only on the UAE market, based on thorough data analysis, was incredibly helpful. It led to deals closing much faster.

Statistics for the entire cooperation:

• Spent ad budget: AED 48 110
  
• Leads acquired: 839
  
• Cost per Lead: AED 57,34
  
• Qualified leads for the last 2 month: 34%
  
• Closed deals: 3 for AED 5,25M